About

YOU WOKE UP.
OTHERS DIDN’T.

Most people wake up and immediately fall back asleep.

They open their phones.
They scroll.
They complain.
They repeat yesterday.

They’re alive — but unaware.

Ungratefully Alive exists for the opposite kind of person.

The one who notices.
The one who understands nothing is guaranteed.
The one who chooses awareness.

This brand is not about gratitude as obedience.
It’s about awareness.

Gratitude without awareness is blindness.
Awareness without gratitude is bitterness.

Ungratefully Alive lives in the space between the two.

We don’t.

Most brands chase attention.
We don’t.

We believe real limits create meaning —
not artificial scarcity.

When something is gone, it’s gone.

Just like moments.
Just like time.

That’s why our drops are limited.
That’s why there are no restocks.

If you’re here, you’re here on purpose.

Clothing is language.

Most people wear what blends in.
We design for those who stay aware.

Ungratefully Alive isn’t loud.
It doesn’t explain itself.
It doesn’t ask for approval.

It’s a signal — to yourself first.

A reminder when you put it on:

YOU WOKE UP.
OTHERS DIDN’T.

The beginning.
Heavyweight.
Intentional.
No filler.

Not everyone will understand it.
That’s the point.

This brand isn’t chasing virality.
It’s building permanence.

If you’re reading this, you’re early.
If you miss a drop, you miss it.

That’s reality.

Ungratefully Alive.